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Iconic watches

What makes a watch iconic? Is it a good investment to buy an iconic watch? What does iconic even mean anyway? Read on to discover some of the most iconic watches of our times and find out why they have gone down in history as the most covetable timekeepers in the world.

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  • All (20)
Know-How
KNOW-HOW

The truth about Rolex prices

Find out why Rolex watches offer one of the best value-for-money deals on the market, dispelling the commonly held belief that Rolex prices are high. 

Article
ARTICLE

Golden oldies: iconic watches for men make a comeback

These men's watches have powered through the decades with their personalities intact, upgraded with modern engineering.

Interview
INTERVIEW

Why are Patek Philippe watches such a good investment?

In an exclusive interview, we pose the question to president Thierry Stern, who introduces us to Patek's latest investment watch. 

Top 5
TOP 5

Iconic watches for women

These five iconic ladies' watches are still perennially popular today, decades after they were first conceived.

Article
ARTICLE

The return of Bulgari’s enchanting snakes

The new Serpenti Incantati watches for women reinterpret the iconic Bulgari snake with mesmerising geometry.

Top 5
TOP 5

Iconic watches for men

These iconic men's watches from the 20th century cruise into the 21st century with their hereditary traits intact.

Article
ARTICLE

The iconic Cartier Crash watch: design by accident

Do the time warp with the Cartier Crash watch, a design icon since 1967 that still delivers a tremendous impact today.

Article
ARTICLE

Iconic watches for men that have endured the test of time

To gain a place in the temple of iconic watches, time is the ultimate judge. Here are some candidates from the last century.

Article
ARTICLE

Rolex watches: the history of the true king of watches

Discover how Hans Wilhelm Wilsdorf built the Rolex watches empire by taking a chance with the wristwatch.

Article
ARTICLE

Panerai watches: a definitive history of the cult watchmaker famous for its luminescent dive watches

Creator of the world’s first glowing dive watches for the Royal Italian Navy, Panerai watches have a devoted following of fans.

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