Chopard celebrates 20 years of the Happy Sport watch with a new bespoke service

To mark 20 years of the playful Happy Sport, Chopard offers a unique service that allows you to create a bespoke version of its iconic timepiece.


In the run up to BaselWorld and the Cannes Film Festival in 2013 - two of the most important events of the year for Chopard - the luxury Swiss jeweller still found time to celebrate another milestone: the 20th anniversary of the Happy Sport. When this iconic timepiece was first introduced, it changed people's perceptions of women's watches. For the first time ever, Chopard combined its watchmaking know-how with steel and diamonds, two materials that had, until then, never featured in the world of ladies' horlogerie.

With co-president Ms. Scheufele at the helm, the Happy Sport was infused with a playful sense of craft and design, and a jeweller's passion for the very best stones. "Diamonds are happiest when they are free," declared her mother Karin Scheufele in the 1970s, the era in which the Happy Diamonds line was launched, and Caroline shared similar sentiments. The Happy Sport watches were an opportunity for her imagination to run free, resulting in a wide variety of styles combining Chopard's traditional craftsmanship with both strength and delicacy.

To mark two decades of the Happy Sport, Chopard now offers the My Happy Bespoke Passion watch - a unique way to personalise your Chopard timepiece. Through Chopard's network of boutiques you can specify exactly how you want your Happy Sport to look. Choose between blue or pink sapphires or tsavorites swirling around the dial, a variety of delightful moving charms, classic steel bracelets or a rainbow of colourful leather straps. Once you have finalised your design from an almost infinite number of Happy Sport permutations, your one-of-a-kind watch will be handcrafted in the Manufacture Chopard in Geneva. 

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