Fashion watches from Italian designers are molto belli

Women's fashion watches from Italy’s leading design houses will keep you up to date with the latest catwalk trends, with fun Glamy fur collars from Fendi, and interlocking logos from Gucci.

Fendi My Way blue watch

By Rebecca Doulton

If you are fashion conscious and customise your accessories to be in synch with your style, there is no reason why an outmoded watch should ruin your look.

Many of the top haute couture houses are taking watchmaking seriously and have invested heavily in their watchmaking divisions. Just think of Louis Vuitton and Dior, and the beautiful ladies watches they present every year at Baselworld. Made in Switzerland from precious metals and stones with mechanical movements, these high-end luxury watches are a tad on the expensive side and won’t give you the versatility of a fashion watch, which mirrors the most up-to-date trends.

Read more about Dior ladies watches here

Luckily for us there is a dynamic sector of fashion watches for women, at more accessible prices, from some seriously trendy brands, and who better positioned than the Italians to get their accessories to reflect the latest catwalk trends?

Fendi was originally an Italian furrier and leather goods brand, and the double F logo that adorns so many of Fendi’s products is immediately recognisable to any self-respecting fashionista. The delightfully fun and fluffy My Way collection of Fendi watches was recently launched and feature a combination of luxurious, and detachable, Arctic fox fur in electric blue, black and snowy white - just like the fur used on the Fendi Glamy collars - combined with beautifully crafted hi-tech ceramic bracelets and bezels.

Fendi’s Chameleon watch collection plays with the double F logo to great effect and features a series of models with glossy enamel or white mother-of-pearl dials punctuated by two diamonds at 12 and 6 o’clock. The curvaceous case sits beautifully on the wrist, with the bezel elongated at the bottom to make room for the interlocking F logo, and is available with or without diamonds. 

If any brand epitomises overt luxury inspired by elements of Rome’s classical past, it is Versace. Celebrating the 25th anniversary of Versace watches at Baselworld this year, the DV-25 collection designed by Donatella Versace was unveiled. The 30 x 30mm yellow gold case of the DV-25 has been lavishly engraved with iconic Versace symbols, including a Greek key design on the bezel and strap stays, and a Medusa head in relief on the crown. The black dial is further enhanced with a Greek key motif on the circle, and four of the hour markers are set with diamonds. A limited edition of 150 watches is given an extra dose of sparkle with a diamond-set inner bezel, although the talking piece of the watch salon was Donatella’s one-off watch, glistening with 28 baguette-cut diamonds on the bezel and a full diamond pavé crown.

Gucci’s double Gs are the iconic insignia of this classic Italian fashion house, which started out in the 1920s making equestrian-inspired luggage and accessories. These elegant Gucci watches are a modern take on the interlocking G insignia, with a great minimalist and sophisticated feel to them. The two diamond-set Gs curve in opposite directions around the bezel and offset the glossy black lacquered dial. The stainless steel case measures 37mm and houses a Swiss quartz movement for carefree maintenance, and comes on a black crocodile strap.

Dolce & Gabbana watches have recently launched the seductive Sofia collection, a name that immediately evokes an image of the voluptuous screen actress Sofia Loren. Feminine to the core, the square 24 x 24mm rose gold cases and crown set with a natural ruby, house enamelled dials with the Dolce & Gabbana logo at 6 o’clock. What gives the Sofia collection of ladies watches their unique personality is the sapphire crystal glass protecting the dials. Geometrical facets have been arranged around the outer perimeter to create original light reflections and add a sense of depth. All the Sofia watches are powered by a Swiss quartz movement and are presented on lovely silk satin bracelets to match the dial.

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