Selim Mouzannar: the latest guest designer at Annoushka

Part of Annoushka's visiting designers programme in London, Lebanese jeweller Selim Mouazannar's creations are fresh, light and quite, quite irresistible.


I like a jeweller who is emphatic that jewellery should be fun. Barely seconds into arriving at Annoushka's jewellery shop on South Molton Street, London, I was wearing a big grin and diamond necklace worth more than my house. That's because Selim Mouzannar, a third-generation Lebanese jeweller, insisted, with a wink, that I try on his Victorian-style diamond necklace. With no ceremony, white gloves or reverence, soon a pretty row of emerald-cut diamonds, surrounded by brilliant cuts, was beaming out from beneath my smile.

Catching glimpses of the fairy-light display around my neck, I tried to focus on the trays of necklaces and bracelets in front of me, which had made their way from Beirut to London as part of Annoushka's clever visiting-designers programme. My eyes fell on a bracelet bubbling with diamonds and white sapphires that simply couldn't be ignored. Also calling out to be touched were thick gold watch-fob chains, around which fluttered diamond-set hearts, soaring golden swallows with gem-dewed wings, golden tassels and watch winders. Oh, and that navel-length chain with a tsavorite-set horseshoe, which was so, so pretty but at the same time cool enough to wear with swagger. And what about those stacking rings and chunky gold-link bracelet that would have made Barbara Hutton slam on the brakes of her Buick?

A good hour later and, decked out like a five year old at a doll's tea party, I had finally had my fill of Mouzannar's jewels. Relinquishing the chains, the rings, the necklace and the diamonds, I felt that I had an understanding of what his jewels are about: fun.

But this doesn't mean that they are in any way flimsy, flippant or superficial. Quite the opposite. Each piece has a good, old-fashioned weight and solidness about it. These are jewels made the old-fashioned way by men dedicated to making precious things, as did their fathers and, possibly, grandfathers. Gold isn't skimped, stones are set with due respect and chains are very, very thick. 

But there is no musty nostalgia or saccharine-sweet retro pandering in Selim's jewels. His enticing mix of Ottoman and Victorian jewellery traditions are fresh and light and quite, quite irresistible. Next stop for The Jewellery Editor: Beirut.

Support our Work with a Contribution of any Amount

We need your help to keep The Jewellery Editor’s independence so that we can continue to offer quality writing that’s open to everyone around the world.

It means we can give a full and varied picture of the big, wide world of jewellery and watches whether it is on our website or social media channels.

Every contribution is hugely appreciated and key to ensuring our future.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.