By Ase Anderson in London
Gucci's iconic jewellery has a starring role in the stylish 70s crime caper 'American Hustle'.
Playing a seductive and glamorous con artist, actress Amy Adams is clad in Gucci accessories throughout the film, including a yellow gold horsebit necklace, earrings and bracelet.
The brand's Bamboo Lady Lock handbag and high-heeled loafers also feature in the film, which is released in the UK on 20 December 2013.
Michael Wilkinson, costume designer on 'American Hustle', says that Gucci was the natural choice to capture the sophistication and glamour of New York in the late 1970s. "Her horsebit jewellery immediately shows the audience that Amy's character is both elegant and sexy," he adds.
The horsebit was first introduced as a decorative element on handbags in the 1950s and has become emblematic of the glamour associated with the Italian luxury house. Designed to recall the horse riding tradition in Florence's high society, it has evolved into bold hardware on handbags and shoes, prints on canvas and silks, watches and, most recently, fine jewellery.
Gucci's creative director, Frida Giannini, says the four-time Oscar-nominated actress is "a real Gucci woman - sensual, elegant, intelligent and full of life - and this comes across on screen in 'American Hustle'. It's great to see Gucci worn with this attitude, as it really epitomises the essence of the label."
Directed by award-winning filmmaker David O. Russell, 'American Hustle' tells the story of 1970s conman Irving Rosenfeld (played by Christian Bale), who, along with his partner-in-crime Sydney Prosser (Amy Adams), is forced to work for wild FBI agent Richie DiMaso (Bradley Cooper).
With an all-star cast that also includes Jeremy Renner and Jennifer Lawrence, the film is a hot contender for an Oscar and has already picked up Best Screenplay and Best Picture at the New York Film Critics Circle film awards.