With the help of one relatively new kid on the block - the double Brit Award winning Emili Sandé - and one legend of the British music scene - the UK's longest-serving female DJ Jo Whiley - Gucci Timepieces & Jewellery today launched the UK leg of its Music Fund. First established in China in 2012, the groundbreaking initiative has been created to discover, nurture and promote young musicians around the world.
In real terms that means a unique opportunity for some of Britain's most talented youngsters. Gucci, in partnership with The Recording Academy - organiser of the GRAMMY Awards® - will be giving 10 students from the World Heart Beat Music Academy in London the opportunity to audition for GRAMMY Camp® in Los Angeles. The two most promising music-makers will spend 10 days at the live-in music industry camp this summer for an intensive introduction to the music business that will better their chances of a successful career.
Speaking at the event, Emili Sandé - a solo artist with the world at her feet since her starring role in the London Olympics closing ceremony - said: "It's crucial that young people today have the chance to express themselves through music and are given opportunities to do so. Projects like this make music available to everyone; disadvantaged youths, in particular, will be able to tell their story and get their voices heard. These are issues that are close to my heart, so I'm really proud to be part of it."
To support the Music Fund programmes, Gucci Timepieces & Jewellery is launching a special new-edition Gucci Interlocking timepiece in stainless steel, with a steel bracelet and black dial, designed to be worn by both men and women. The black dial, with its circular-grained surface, echoes the grooves on a vinyl record, a reminder that music is, and has always been, essential to our collective culture. "The UK has produced internationally renowned musical legends," says Neil Portnow, President/CEO of The Recording Academy. "We are looking forward to welcoming students from London to GRAMMY Camp and offering them this unique experience and the opportunity to expand their knowledge."
To support the Music Fund programmes, Gucci Timepieces & Jewellery is launching a special new-edition Gucci Interlocking timepiece in stainless steel, with a steel bracelet and black dial, for men and women.
Emili Sandé and Jo Whiley, both of whom will help promote the UK Music Fund, believe it's crucial that young people today have the opportunity to express themselves through music.
Emili Sandé pictured with Neil Portnow, President/CEO of The Recording Academy®, which organises the GRAMMY Awards® and GRAMMY Camp®.
Jo Whiley and Emili Sandé enjoy a performance by students from the World Heart Beat Music Academy, who, thanks to the Gucci Timepieces & Jewellery UK Music Fund, are in with a chance of travelling to LA to attend GRAMMY Camp®.
DJ Jo Whiley and double Brit Award winner Emili Sandé at the launch of Gucci Timepieces & Jewellery UK Music Fund in London on 10 April 2013. Both have on the Gucci Interlocking Music Fund UK Special Edition Watch, and Jo Whiley is wearing the Gucci Silver Bamboo Necklace, Silver Horsebit & Bamboo Bracelet and Silver Horsebit and Bamboo Ring.