Interview with Lucia Silvestri, Creative Director at Bulgari

We interview Lucia Silvestri in Rome as she shares her journey chez Bulgari, her passion for gemstones and what inspires her exuberant jewellery designs. 

Lucia Silvestri portrait India

Lucia Silvestri’s official title is ‘Creative and Gem Buying Director’ for Bulgari. But her role has blossomed well beyond the confines of her title. Lucia is perhaps one of the best-known faces at Bulgari and indeed the jewellery industry. Making the most of her handsome looks, Italian charm and innate charisma, Lucia is a celebrity in her own right.  Her videos regularly have over 250,000 views on Instagram, she features in home decoration magazines and offers travel tips alongside stylish photograph of herself in exotic locations to Condé Nast Traveller’s readers. Recently she replied to everyone of the 700 comments on her Instagram video as she is committed to sharing her passion for gemstones and jewellery with a wider and younger audience.

Festa Peperoncini carved gemstone necklace
Bulgari’s Peperoncini necklace turns the staple of Italian cuisine into a high jewellery necklace with chili peppers carved out of green tourmalines, rubellites and amethysts, with a generous sprinkle of diamonds (POA). 

Although Lucia may be a newcomer to the world of social media, she is no arriviste and has worked at Bulgari for over 40 years. She started at the age of 18, when as a biology student, she began working in the design department with Paolo Bulgari, great-grandson of the founder of then family-run firm. In the top floor design studio, above the Lungotevere that snakes alongside the Tiber river, the Bulgari family forged a style that marked the dolce vita and beyond with their opulent, sensuous jewels, dripping with the ripest colours of gemstones.

Read more about the style of Bulgari here.

Elizabeth Taylor wearing her Bulgari diamond and emerald necklace with detachable pendant/brooch - a gift from Richard Burton.

Though this was before Lucia’s time, Elizabeth Taylor, Gina Lollobrigida and Ingrid Bergman were just some of the names who were seen draped in Serpenti necklaces, dazzling cascades of cabochon sapphires and emeralds and chokers resplendent with vibrant emeralds the size of walnuts. When the young Lucia first saw Paolo Bulgari's treasure-laden, gem-selecting table, her breathlessness convinced him that  Lucia had a natural passion for gemstones. From that day on, Lucia was immersed in the glamour of Bulgari, learning straight from the Bulgari family.

‘Precious Ruffles’ necklace from Bulgari Wild Pop high jewellery collection in pink gold with 11 Zambian drop-cut emeralds totalling 65.74 carats, amethysts turquoises and diamonds.

Under such expert guidance, Lucia’s love of gemstones and intuition for design flourished. When she started out the firm had but five boutiques and today is a global brand with hundreds of points of sale.  Despite the stratospheric growth and even after the luxury conglomerate LVMH bought the firm in March 2011, Lucia remains at the Roman head quarters.  As of 2013, Lucia was named Creative Director and has made her mark with high jewellery collections including most recently Cinemagia, Wild Pop, Festa and Magnificent Inspirations. Lucia's love of life is evident in her designs that brim with joy yet manage to remain true to the Bulgari design ethos and rigorous quality standards. The red hot chilli pepper necklace, icy diamond lollipop brooches and cannabis leaf necklaces are the work of a woman confident of her style and design prowess. Bravo Lucia!

 

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