Amrapali launches new ethical emerald collection with help from Gemfields

Amrapali launches a brand new ethical emerald collection with Zambian emeralds by Gemfields.


June 12th is an important day for Amrapali, one of India's most prolific jewellers, as they launch their new Panna emerald collection, that features ethically-sourced Zambian emeralds by Gemfields, one of the world's premier gemstone producers. The collection's name is derived from the Hindi word for emerald, which is apt for this collection that puts emeralds centre stage. Emeralds that are symbols of power, hope, and beauty are combined unmistakebly Indian design for an arresting effect.

Amrapali has served many royal families over the past decades, so it is fitting that the designs in this collection are inspired by the jewels of the Maharajas of old that they commissioned grand European jewellers to create as well as their very own ornate style of jewels. Now the circle is complete and the tables turned, with Amrapali being the only Indian jewellers able to make their jewellery entirely within their own workshops in Jaipur. As you can see from this new collection, they are all about infusing centuries old Indian jewellery-making traditions with a Western twist.

These highly decorative jewels are testament to the time and admirable workmanship invested in each one. Take the multi-strand Zambian emerald and white diamond necklace with silver silk fastening or the Zambian emerald and diamond four leaf earrings; the vibrant emerald hues and handcrafted quality make these as much ancient ornaments as they are modern jewellery. And it's not just delicious the greens on show here, thanks to Gemfields we have deep red hues too, such as on the yellow gold and silver ruby and diamond necklace with Zambian emeralds and white diamond drop details and chandelier-like yellow gold ruby, Zambian emerald and diamond three drop earrings.

It's the combination of Amrapali's unquestionable heritage of Indian craft and design with Gemfield's renowned emeralds that makes this a cut above collections hoping to achieve a similar effect. It's not just the fact that these stones are sourced by Gemfields, a company that prides itself on being ethically and environmentally aware, but the quality of the emeralds Gemfields provides is consistently high and carefully graded. 

Notable also as the first Indian jeweller to be included in Harrods Fine Jewellery Room, the Panna collection will preview in Amrapali's Beauchamp Place boutique and Harrods Fine Jewellery room from Tuesday 12th June.

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