Superstar Seventies watches

The watch industry is casting its gaze back to the 70s, with demand for retro-inspired and vintage watches at an all-time high.

Rolex Cosmograph Daytona Paul Newman yellow gold watch

The watch industry in the 1970s was a hive of innovation. The development of new technology such as LED and LCD displays made it an exciting time for digital watches, while bold, space-inspired Seventies watches challenged convention and forged a new era in design. 

Affectionately known as the Jumbo because of its protruding ears, Patek Philippe's Nautilus was designed in 1976 as a luxury sports watch and adapted for women four years later. This Nautilus model comes in a stainless steel case with a blue opaline dial and diamonds (£16,340).

Demand for original Seventies vintage watches is also high. The top lot of a Sotheby’s London sale of retro watches in March was a rare, yellow gold Rolex Daytona Paul Newman from 1969, which doubled its low pre-sale estimate when it sold for £137,000. Another 1970 steel Rolex Cosmograph Daytona Paul Newman in the same sale, which had been valued at between £40,00 and £60,000, sold to a private collector for £102,500.

Former music producer and Glasgow School of Art graduate, Graham Wilson is a 1970s wristwatch zealot.

Former music producer and Glasgow School of Art graduate Graham Wilson is a 1970s wristwatch zealot and has been building a collection since he was in his twenties. Fifteen years ago, after retiring from a career in music that saw him work with the likes of Boyzone, he set up a website called to trade some of his unusual finds. 

For Wilson and his following, it is not the big brand names and enormous price tags that excite them but rather great examples of the innovation of that era, which can trade for just a few hundred pounds. “These aren’t the normal Rolex watches, Breitlings or Omegas - they are better than that because they are so unusual,” he says. “They just don’t make anything like them anymore.”

The Girard-Perregaux Casquette watch is a great example of pioneering 1970s LED watches.

One of Wilson’s favourites from this era is the Girard-Perregaux Casquette - an LED watch released in the mid 70s that he says can now fetch up to £5,000. “They didn’t make very many of these and, being a Girard-Perregaux, it is very high end. They made all the LED modules themselves, whereas everyone else would buy them in,” says Wilson, who currently has one of these rare Seventies watches for sale through his site.

Another holy grail for collectors of vintage watches actually started out as an embarrassment for Omega. “It was supposed to have a black dial but the paint didn’t work properly and when they were taken to warmer, damper climes, the dials discoloured and became beige,” says Wilson, describing a 1970s Speedmaster with what has now been nicknamed a tropical dial. “You could pick one of these up for £7,000 a couple of years ago but now you are looking at £12,000 to £14,000.” 

Support our Work with a Contribution of any Amount

We need your help to keep The Jewellery Editor’s independence so that we can continue to offer quality writing that’s open to everyone around the world.

It means we can give a full and varied picture of the big, wide world of jewellery and watches whether it is on our website or social media channels.

Every contribution is hugely appreciated and key to ensuring our future.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.