Sell hello to the fresh face of high jewellery for 2021

Bold and youthful, gender-fluid, mismatched and launching online, this is what the most luxurious jewels look like in 2021.  

Rubia necklace by David Morris on model

The world may be upside down but in the high jewellery ateliers of Place Vendôme, Bond Street, Ginza and Milan master craftsmen continue to work.  Against the odds, the top jewellery houses capable of funding costly high jewellery collections have unveiled their dazzling collections in conjunction with the (virtual) January Haute Couture 2021 week in Paris.

High jewellery creations are planned some two years in advance so it is fair to say that these collections were probably already on their way into the workshop by the time the first COVID pandemic lockdown came into force at the start of 2020. Alongside Van Cleef & Arpels, Pomellato and Chanel - whose collections we covered a few weeks ago – Boucheron, Buccellati, David Morris, De Beers and Tasaki presented their one-of-a-kind creations last month and there were some unexpected surprises.

See all the 2021 high jewellery collections here.

High jewellery or haute joaillerie is the term used for one-off jewels crafted using the most sophisticated skills and materials. Unlike the haute couture shows which are overseen by the Fédération de la Haute Couture et de la Mode in Paris that sets standards including the number of skilled craftspeople or petite mains in each atelier and the minimum number of fittings, haute joaillerie launches are not governed by any overarching body. However, it is in every house’s interest to maintain the highest standards in these rare creations that showcase the ultimate expression of their craft in terms of design, execution and gem sourcing.

Noeud Diamants brooch by Boucheron
The Ruban Diamants jewel offers a gender-fluid option and it can transformed to be worn as a belt on a tuxedo, as a choker, a head band or as two bracelets. Equally versatile, the bow-tie brooch paved with diamonds can be clipped on any outfit for a chic unisex look. Boucheron Histoire de Style Art Déco high jewellery collection 2021.  

Boucheron's Histoire de Style, Art Déco (above) has a man on the cover of the press release setting the tone for more gender-bending jewels, increasingly seen in this house’s designs. While the last high jewellery collection called Contemplation looked to the future, it is not surprising that the initial offering for 2021 finds solace in the past as artistic director Claire Choisny looked to house’s abundant archives of Art Déco designs. Choisny honed in on the daring simplicity and elegantly executed subversion of the Roaring Twenties expressed in highly-stylised androgyny, open sexuality and effortless opulence.  Histoire de Style, Art Déco is a distillation of the essence of this era of great change captured in the black and white, gender-fluid, multi-functional collection she describes as: ‘a declaration of freedom and style.’

Polvere di Luna Necklace by Buccellati
The Polvere di Luna necklace is one of the most spectacular designs from Buccellati's 2021 high jewellery. The hand-crafted diamond bib-necklace showcases 304 diamonds set into the house's famous openwork and honeycomb goldsmithing and very much in the style of this Italian maison founded in Milan more than a century ago.

Buccellati's crowning achievement for its January high jewellery is the Moon Powder set (above) that showcases the intricate honeycomb and open-work techniques that sets this Milanese jeweller apart.  Flexible and improbably light, the firm’s goldsmiths have drilled away to remove all but the most essential metal to reveal the diaphanous beauty of the 304 diamonds that shimmer in this delicate yet striking bib necklace.

Azul choker by David Morris on model
The Azul choker is a tantalising mix of diamonds and vivid blue Paraiba tourmalines that took over 800 hours to make in the London jeweller's Bond Street workshop. David Morris Renaissance High Jewellery collection 2021.Launched on

David Morris, (above) the London jewellery house is one of the few to still have workshops in Mayfair. The windows of the top floor atelier overlook Bond Street and CEO and Creative Director Jeremy Morris, second-generation at the helm of the firm, flits in out from his office to oversee the work. The firm has expanded well beyond London and has a boutique in Paris as well as across the Middle East and Russia where it sells its hard-to-match selection of jewels at the very high-end of the value spectrum. In a surprising change of routine, the Renaissance collection of 13 unique jewels was launched and sold on the digital platform This is the first time that a high jewellery collection has been presented this way showing how disruptive even the most exclusive luxury brands dare to be. The model shots are suitably fashion-friendly showing that eye-wateringly valuable jewels can be young and cool. Giorgio Belloli of Farfetch Renaissance as a ‘monumental launch’ while Jeremy Morris confirms that ‘it is vital to keep breaking boundaries at every level.’ All eyes are on Farfetch to see if indeed it can sell jewels with price tags in the hundreds of thousands of pounds and above.

Okavango Grace necklace by De Beers
Inspired by the colours of the Okavango Delta in Botswana, the Okavango Grace necklace features rough and polished diamonds in green, pink, purple and grey tones. From De Beers Reflection of Nature high jewellery collection 2021. 

De Beers turns to the locations of famous diamond mining regions for the Reflections of Nature collection of 39 jewels presented in five sets.  The collection looks to Botswana, South Africa, Namibia and Canada for inspiration and of the five sets, the Okavango Grace (above) and the Namib Wonder stand out as they most clearly highlight the De Beers difference. The firm’s impressive stock of diamonds allows them to create unusual combinations of colour diamonds like few others can. The use of rough mixed in with polished diamonds is another design route that has been successful for De Beers, again its links to the mining side of operations allow for a wide range of diamond options. De Beers has been a key player in setting diamond trends with its pioneering use of rare hues as well as elevating rough diamonds to the status of high jewellery.

The Okavango Grace is a spectacular cascade of coloured diamonds in unusual grey, green, pink and purple tones, brilliantly capturing the watery magic of the Okavango Delta. Namib Wonders recreates the ever-changing undulating forms of the desert in diamonds. The sand blowing over the crest of dune is captured in a tassel of rough yellow diamonds vaguely in the shape of nubby briolette drops creating an allure new effect.

Ore earrings by Tasaki
These asymmetric earrings are set with opal, citrine, Akoya pearl and diamond on one side while the other side features a magnificent square blue topaz. Tasaki high jewellery collection 2021.

Japanese jeweller and pearl farmer Tasaki presents Tasaki Atelier displaying a wide range of styles.  The Forest Valley necklace features a variety of cuts of diamonds, aquamarine, sapphires, tourmalines, beryls and of course pearls to conjure up the flowing organic forms of a wooded glade whispering with movement.  On a mission to bring avant-garde aesthetics to the arena of high jewellery, Tasaki does not flinch from looking at unusual sources of inspiration. Case in point: the Ore earrings (above) are sold separately and reflect the magnificent colours of a mineral-rich lake in the caldera of a volcano and the asymmetry left in the wake of an explosion. The world is changing, and so too is high jewellery.

Support our Work with a Contribution of any Amount

We need your help to keep The Jewellery Editor’s independence so that we can continue to offer quality writing that’s open to everyone around the world.

It means we can give a full and varied picture of the big, wide world of jewellery and watches whether it is on our website or social media channels.

Every contribution is hugely appreciated and key to ensuring our future.

Terms and conditions

Shop this article

Our shopping list




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.