The SIAR Madrid is a sibling of the SIAR Mexico, the most prestigious and influential salon of haute horlogerie in Latin America, founded by Carlos Alonso - pictured at the Madrid opening ceremony - seven years ago.

The SIAR Madrid is a sibling of the SIAR Mexico, the most prestigious and influential salon of haute horlogerie in Latin America, founded by Carlos Alonso - pictured at the Madrid opening ceremony - seven years ago.

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