You will remember from earlier posts the knock-out collection of jewels commissioned by Gemfields, the ethical gemstone mining company. Some 36 designers from around the world chose Gemfields' finest emeralds, rubies and amethyts to create a treasure trove of jewels that surprised with their variety of styles and imaginative use of colour.
One of the most recognisable pieces is the Alexandra Mor emerald ring, as worn by Mila Kunis to the premieres of 'Oz: the great and the powerful', which found its way into the media around the world. Other names that may ring a bell include Jasmine Alexander, Jordan Askill, Fernando Jorge, Shaun Leane, Anndra Neen, Wendy Yue, Farah Khan and Dominic Jones, each of whom created one-of-a-kind pieces incorporating Gemfields Zambian emeralds and amethysts, and Mozambican rubies.
Well now, from September, you will be able to buy some of these jewels, including the Mila Kunis emerald ring, at COUTURELAB, the online boutique that specialises in the exceptional and the rare, from fashion to fine jewels.
Carmen Busquets, founder of COUTURELAB, explains: "The Gemfields philosophy aligns perfectly with our own. By telling the story of the stones and working with the world's leading jewellers, the Gemfields collection at COUTURELAB represents everything we stand for: exceptional craftsmanship, unique product and brands with a story to tell. I am so happy to be able to offer our customers the opportunity to purchase a totally unique piece with the knowledge that the gemstones have been sourced in a sustainable and ethical way."
Select pieces from the Gemfields collection - pictured below - will be available at COUTURELAB's Belgravia boutique and online from September. I wonder who will buy the amazing emerald ring by Alexandra Mor - will Miss Kunis make a beeline for it?