Dior pops up at Harrods

Dior has opened a 'concept store' in the windows of Harrods that will be enticing passers-by to find out more and, I assume, purchase a Dior VIIIwatch. Watch the video here and see Charlize Theron at the international launch. As a first for Harrods, Dior has opened a temporary concept store in the Brompton Road windows of Harrods that will be showcasing the new Dior VIII watch from the 12th June to the 9th July. The shop will be selling the new watch as well as enticing shoppers into the world of Monsieur Dior: think cool grey and white roses as the elegant backdrop for the all-black Dior VIII watch. [youtube width="620" height="344"]http://www.youtube.com/watch?v=5DX5nuywQQc[/youtube] [youtube width="620" height="344"]http://www.youtube.com/watch?v=lW05QizBsyo[/youtube]

The Dior VIII 33mm automatic watch set with baguette-cut citrines. The rotor has a flash of amber lacquer to match the stones on the front of the watch.
Dior VIII 33mm automatic watch set with green baguette-cut tsavorite garnets.
Back view of the Dior VIII 33mm automatic watch set with baguette-cut tsavorite garnets. The rotor has a flash of green lacquer to match the stones on the front of the watch.
Dior VIII 33mm automatic watch set with baguette-cut pink sapphires.
Dior VIII Grand Bal watch number 2, with a diamond-set on the dial of the watch that twirls like a ball gown in motion. The bezel and strap are made of black hi-tech ceramic.
Dior VIII Grand Bal watch number 3, with a diamond-set on the dial of the watch that twirls like a ball gown in motion. This automatic movement has been specially developed for Dior and features the rotor on the dial.
Dior VIII Grand Bal 4 watch with a diamond-set on the dial of the watch that twirls like a ball gown in motion. This automatic movement has been specially developed for Dior and features the rotor on the dial.
Back view of the Dior VIII 33mm automatic watch set with baguette-cut pink sapphires. The rotor has a flash of hot pink lacquer to match the stones on the front of the watch.
DIOR VIII 33mm automatic with baguette diamonds