• address: 87 Marylebone High Street, London - W1U 4QU
  • tel: +44 (0) 207 487 5400
  • tube: Baker Street, Regent’s Park, Great Portland Street

Walk into Matches Fashion on Marylebone High Street and the first question you’ll be asked is whether you’d like a drink, or perhaps whether one of the staff could lighten your burden by taking your bags while you shop. The vibe of the store is friendly, and you are encouraged to browse and to take your time - to enjoy the experience.

The shop itself is light and bright, and packed with a tight selection of some of the most interesting pieces that you will find on its popular luxury website. The jewellery offering has been split into two sections: high-end costume jewels from the likes of Dolce & Gabbana, Charlotte Chesnais and Rosantica can be found in a cabinet at the front section of the boutique; and fine jewellery from designers including Aurélie Bidermann, Noor Fares, Jackie Aiche and Diane Kordas can be found tucked away at the back.  

The shop has lots of mirrors dotted throughout and the friendly staff will be happy to let you try on any jewels you like, as you sip on a cappuccino or perhaps a glass of wine. Once your purchase is all wrapped up, step out and discover even more of the retail gems and luxurious eateries that Marylebone High Street is famous for. 

Why visit? Why visit?

It has a tightly edited selection of on-trend costume jewellery and fine jewels from some of the brightest names in the business, and the relaxed sales environment makes it a perfect place to indulge in some retail therapy.

You’ll find seasonal runway rocks and fine pieces from some of the most exciting names in jewellery design. The fine jewellery edit has a fun and fashionable edge to it, with quirky jewels sitting alongside more refined styles. The costume jewellery offering includes large architectural designs as well as beach-ready rocks that have come straight from catwalk shows.

Brands sold:
  • Aurelie Bidermann
  • Charlotte Chesnais
  • Diane Kordas
  • Dolce & Gabbana
  • Elsie Dray
  • Irene Neuwirth
  • Jacquie Aiche
  • Noor Fares
  • Rosantica
  • Online e-commerce Online e-commerce
  • Languages spoken Languages spoken
    • English


  • address: 87 Marylebone High Street, London
  • tube: Baker Street, Regent’s Park, Great Portland Street

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.