Vescovi Milano, launched at the start of 2026 may be a new name in the world of luxury Italian high jewellery, but it embodies half a century of design wisdom, manufacturing knowledge and market savviness. Shira Ghaffari and her son Federico Vescovi are behind this venture that brings that brings joy, colour and wearability to the most precious jewellery that first and foremost, is designed to be worn and not languish in the safe, waiting for that special event.
Odea, the maiden collection, is one of those ideas that makes you wonder why it hasn’t been done before. Brilliantly simple, it is in fact a masterclass in what the Italians do best: rigorous design expressed in the highest craftsmanship using the finest materials, with a dash of Italian style. And the jewels are breathtakingly beautiful, but in that restrained Milanese way that never goes too far, but is always elegant and just on the right side of opulence.
Odea offers suites, or kits, of precious components that can be worn in myriad ways. Each suite is modular and made up of a reassuringly weighty gold chain with a hook clasp, an entirely diamond-pavéd round bracelet and three oval clasps with concealed opening mechanisms set in a rainbow of ten vibrant colours or white or champagne diamonds. The suites can be enhanced with extra clasps in dazzling hues or hinged earring clips to offer even more options. With these pieces, Vescovi Milano offers a jewellery set for life that can be worn in dozens of ways, all day long or for very special evenings.
Vescovi Milano's Odea may look simple, but its easy elegance is down to a ferocious attention to detail. Every piece is hand-made in Italy to exacting instructions, all under the watchful eye of Shira Gaffari, who designed the collection. The entire surface and curves of the gem-set clasps and hooks are smooth to the touch with hidden mechanism that open with a simple, reassuring click. Every part of the gold or platinum chains is formed by hand, and the rope bracelet is a slinky, shimmering mechanical marvel that rolls over the skin like a silk. Every gemstone has been selected for perfect colour match and then re-cut to fit seamlessly into the gold and platinum settings.
Clasps can be added to the chain to wear as a long necklace, a lariat, a choker, a bracelet or to add length to the earrings. For the daytime, just add one link to your necklace for a dash of glamour, for nighttime, all three clasps form a choker with the chain around the back of the neck. The clasps can added to the earrings or used as scarf rings. The round diamond-rope bracelet with its tapered hook clasp can be worn on the wrist or to add length to a necklace or even as a belt, and for the more fashion-forward, as shoulder-grazing earrings. The earrings become cufflinks and two bracelets make a luxurious all-diamond necklace, the list goes on and on. Bespoke pieces are included such as the Rainbow necklace with its dazzling colours.
Odea’s discreet luxury is down to its minimalist and functional design executed to perfection. Hints of the family’s heritage come through in the marine-inspired hook, the rope chains and the fully operational clasps. It comes as no surprise that there is an artistic mind behind the designs as Shira Ghaffari studied Fine Art in Milan after which she dedicated the last five decades to the jewellery world designing, advising, sourcing and developing brands for some of the biggest names the industry. Her knowledge is vast and she has poured all this into the first jewels she puts her name to.
Together with her son Federico Vescovi, a Classics scholar and lawyer, the duo has meticulously planned the trajectory of Vescovi Milano. Odea is organised into nine suites that can be added to over the years. The collection will be available to buy in a handful of select retailers and, ever mindful of sustainability, will be produced to order. Vescovi works to the Responsible Jewellery Council’s codes and strives to source all its materials responsibly.
Shira Ghaffari’s confidence in her depth of experience is behind Vescovi Milano’s unique proposition, and the culmination of a lifetime immersed in the jewellery industry. Simply put: Shira Ghaffari knows what works and how to do it. With this advantage, Vescovi Milano has hit the ground running and offers a fresh way to make the most precious jewellery relevant, useful and designed to live on the skin.
