Pantone's Ultra Violet tips amethyst to be gemstone of 2018

With Ultra Violet as colour of 2018, we take a look at the most inspiring amethyst jewels channeling Pantone’s colour vibe for the new year.

Amethyst for  Schlumberger design brooch from the Tiffany Blue Book 2017

Waving goodbye to Greenery, the shade chosen by the Pantone Institute to reflect the mood of 2017, we welcome Ultra Violet as the hue for 2018. 

The colour experts in Carlstadt, New Jersey at Pantone’s HQ tell us: “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.

At the end of 2017 the Pantone Institute announced that the colour for 2018 was Ultra Violet or Pantone number 18-3838. 

A description that fits in with the qualities of amethyst, the precious gemstone that is increasingly finding its way back into high-end jewels. Given that amethyst crystals can found in large sizes, with even and deep saturation at still affordable prices, it allows jewellery designers a creative scope that more expensive sapphire or ruby prohibits. What’s more amethyst, or purple quartz, is a relatively hard stone and ranks a respectable 7 on the Mohs scale, following diamond in the top slot at 10, sapphire and ruby at 9, and topaz at 8.

In ancient times amethyst was considered as desirable as emeralds or rubies but the purple hue of amethyst lost its allure in the 1900’s due to a deluge of cheap, inferior quality amethyst. Ten years ago it was rare to see amethyst used in high jewellery creations by the leading Place Vêndome maisons, but examples such as the Van Cleef & Arpels Secret de Cassis necklace (below) or Bulgari (lower image) confirm that amethyst is once again in the big league. 


Amethyst beads as ripe blackcurrants make up this luscious as Van Cleef & Arpels Secret de Cassis necklace with onyx and sapphires. POA


Originally known as the Royal Stone, thanks to its majestic colour that symoblises power, only royalty were allowed to wear the stone. This would explain why amethyst is found in royal collections all over the world from ancient Egypt to the British Crown Jewels. Amethyst is used abundantly in jewellery from almost every era but perhaps most dramatically in the Art Deco epoch by jewellers who valued it for its size, vibrant colour and ability to be cut into large geometric shapes to suit their bold, brave new minimalist designs.



Available in different shades, jewellers can choose a range of tones to work with. Award-winning jeweller Elizabeth Gage, OBE, says of her 44.58 carats untreated Brazilian amethyst ring:  “Amethyst, in my opinion, is a very underrated stone. I personally don’t like the very dark ones as they don’t seem to have much life to them. This particular stone is a natural untreated amethyst from Brazil, it was carved by Michael Dyber which makes this ring very unique.”

Amethyst is the birthstone of February and traditionally it is believed to signify peace and temperance. In Ancient Greek its name refers to it ability to avoid drunkness as amethyst means ‘without drunkenness’ and is thought to help drug and alcohol withdrawal symptoms as well as relieving arthritic pain and alleviating insomnia.

Jewellers who favour its bold, rich tones include Avakian of Geneva who are known for original colour combinations. “We like to use amethyst as if adds strong contrast and a vibrant colour to our pieces,” explains Haig Avakian of the family-run business.

With Italian flair and an alluring sensuousness, Bulgari embraces the ripe, richness of amethyst as beautifully expressed in the necklace Lily Aldridge wore to the launch of the Festa jewels in Venice in July 2017. 



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