In the heart of Mayfair, Hirsh has long been synonymous with rare gemstones, exquisite craftsmanship, and heirloom jewels that speak to connoisseurs. A house where Paraiba tourmalines, alexandrites, and pigeon-blood rubies have taken centre stage, Hirsh has built its reputation on sourcing the exceptional and transforming it into jewels of character and individuality. With its new Fizz collection, however, the family-run jeweller shows a different side: one that celebrates life’s everyday pleasures with playfulness, lightness, and effervescent charm.
Inspired by champagne — those bubbling glasses raised in moments both big and small — Fizz is Hirsh’s ode to joy. The collection is designed for those who wish to carry sparkle with them throughout the day. Like champagne itself, these jewels feel celebratory yet effortless, a reminder that luxury can be as much about delight as rarity.
The ten-piece line is handmade in London, in 18-carat gold or platinum, and set with pavé diamonds that shimmer with movement. Rings, earrings, pendants, and a bracelet form the line-up, each conceived with versatility in mind. Four rings — two open and two eternity styles — invite stacking and personalisation, echoing champagne coupes arranged on a tray. Earrings transform with ease: studs become statement drops thanks to detachable articulated elements, while ear climbers suggest bubbles rising in a glass. Pendants include a minimalist motif and a necklace with a sparkling articulated drop, while the bracelet completes the collection as a daily companion.
There is, too, an evolution in how Hirsh presents itself to its audience. Long admired by collectors, Fizz broadens the house’s reach, offering jewels that feel inviting while upholding its renowned craftsmanship. It is Hirsh jewellery not only for red-letter days but also for the rhythm of daily life — jewels that can be worn solo for simplicity, or layered for a bolder statement.
Hirsh’s sense of individuality also endures. While Story, launched earlier this year, explored the symbolism of the nonagon, and the Ozwald Boateng collaboration brought a cosmopolitan energy to London jewellery, Fizz adds another dimension to the narrative. It is lighter, more playful, and less about symbolism or cultural dialogue. Instead, it taps into emotion: the pleasure of marking moments, of carrying a sense of celebration into the everyday.
There is, too, a shift in how Hirsh presents itself to its audience. Traditionally a jeweller for collectors, Fizz broadens the scope, offering jewels that are approachable without sacrificing craftsmanship. It is Hirsh jewellery not only for red-letter days but also for the rhythm of daily life — jewels that can be worn solo for simplicity, or layered for a bolder statement.
With Fizz, Hirsh shows that luxury can be joyful and light hearted. It can sparkling, dance, and delight — like bubbles rising in a glass.
