In the latest venture between jewellers and hoteliers, led by auction house Sotheby's New York, EDITION Hotels has partnered with jewellery designer Sarah Ysabel Narici of DYNE to launch an exclusive lot celebrating the natural splendour of Lake Como. Titled Verdant Reverie: The Gem of the Alps at The Lake Como EDITION, it will feature in Sotheby’s Fine Jewellery auction running from 26 November to 11 December during the auction house’s first Luxury Week at the Breuer building in New York. The Italian-British jewellery designer is based in New York and known for her striking unions of ancient themes with a futuristic vision. and was chosen by Sotheby’s Vice Chairman, Jewellery Americas, Frank Everett.
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This is the first time that an auction lot at Sotheby's is paired with a hotel experience, paving the way for future tie-ups. Hotels and jewels have always been intertwined, with lobbies at luxury hotels glittering with jewellery cabinets. Think Cartier at the Ritz in Paris, Tiffany at the St Regis in New York, or most recently, Bibi van der Velden at the Rosewood in Amsterdam. The desirable intersection of opulent accommodation and jewellers is also evident in the rise of hotels owned by jewellers as witnessed by Bvlgari hotels opening around the world.
Lake Como has been a highly desirable travel destination since the 1st century BC when wealthy Romans built holiday villas on its shores. In the 17th and 18th centuries, it was a de rigeur stop on the Grand Tour for aristocratic young men, mainly British, who were drawn to its majestic beauty. They were followed by notable figures of the late 1800s including Stendhal, Goethe, Liszt, and Henry Jame who praised Lake Como in their works, reinforcing its image as a place of beauty and inspiration making it a fashionable retreat for European elites, who stayed at the first luxury hotels in the area.
The lot includes a limited-edition yellow-gold necklace inlaid with mottled jade inspired by Como’s rippling shoreline and green waters. Estimated at $15,000–$25,000, the necklace is paired with an indulgent two-night stay at the new Lake Como EDITION, which officially opens in March 2026.
The winning bidder will stay in the hotel’s signature penthouses, complete with panoramic lake views, custom furnishings, and marble-clad interiors. The experience includes a detox treatment at the property’s Longevity Spa as well as dinner at Cetino, the on-site restaurant by three-Michelin-starred chef Mauro Colagreco.
“This collaboration reflects EDITION’s commitment to redefining modern luxury,” said George Fleck, Senior Vice President and Global Brand Leader for EDITION. “Together with Sotheby’s and DYNE, we are creating an experience rooted in the heritage of Lake Como while truly one-of-a-kind.”
The partnership underscores EDITION’s ongoing strategy of blending contemporary design, travel, and collectible art. Now operating 21 global properties, the brand continues to expand its reach among culturally attuned luxury travellers.
