First introduced in 2015, Chanel’s Coco Crush collection has become one of the House’s most recognisable fine jewellery lines. Defined by its quilted motif, inspired by the matelassé pattern of the iconic 2.55 handbag, the design is expressed through precise incisions carved into gold, combining soft curves with graphic structure. Over the past decade, Coco Crush has expanded into a complete jewellery wardrobe, including rings, bracelets and necklaces designed to be worn alone or stacked.
In January 2026, Chanel unveiled a new evolution of the collection, placing greater emphasis on movement, flexibility and technical refinement. The Fine Jewellery Creation Studio introduced two new necklace styles: a close-fitting short necklace and a choker. Both feature a mesh-like construction of the quilted motif and a discreet sliding clasp, allowing the length and fit to be adjusted with precision. Designed to sit close to the skin, these pieces trace the neckline in a clean, sculptural line. They are available in beige gold, yellow gold and white gold, with diamond-set versions also offered. Click to watch our Instagram reel featuring the close-fitting short necklace.
While Coco Crush has traditionally been associated with bold, structured forms, the 2026 designs introduce a more fluid interpretation of the motif. Taut lines, controlled curves and a minimalist aesthetic remain central, but the technical construction allows the jewellery to move more naturally with the body, enhancing comfort and wearability without compromising the collection’s strong visual identity.
To accompany this new chapter, Chanel released the Hide and Seek campaign film in 2026, set at the Chateau Marmont in Los Angeles. The film stars Jennie, a member of the K-pop group Blackpink and long-standing Chanel ambassador, and Gracie Abrams, an American singer-songwriter with a growing international following. They are joined by fashion models Mona Tougaard, Lulu Tenney, Mathilda Gvarliani, Akon Changkou and Qun Ye, all regular figures on the international runway circuit. Directed by Gordon Von Steiner, the campaign presents the jewellery through a narrative of pursuit and rediscovery, using the hotel’s intimate spaces as a backdrop.
With its January 2026 launches, Coco Crush continues to evolve beyond its original ring-and-cuff foundations. By introducing adjustable necklaces and more flexible constructions, Chanel reinforces the collection’s position as a modern fine jewellery staple, defined by technical innovation, comfort and a distinctive visual language rooted in the House’s heritage.
