President Dwight D Eisenhower was regularly spotted wearing the Rolex Datejust watch during his two terms in the White House. It also appeared in official portraits, including one on the cover of Life magazine in 1952.

President Dwight D Eisenhower was regularly spotted wearing the Rolex Datejust watch during his two terms in the White House. It also appeared in official portraits, including one on the cover of Life magazine in 1952.