Benoit De Clerck, IWC Managing Director Asia Pacific, Karoline Huber, IWC Director of Marketing & Communications, Zhang Yimou, Chinese film director, Zhang Xun, President of the China Film Co-Production Company (CFCC) and Mike Ellis, President Asia Pacific MPA pose at the exclusive 'For the Love of Cinema' event hosted by Swiss watch manufacturer IWC Schaffhausen on April 22, 2013 in Beijing, China.