Watches of Switzerland

  • Watches of Switzerland flagship on Regent Street in London
  • Watches of Switzerland London Calibre Room
  • Watches of Switzerland flagship London
  • Watches of Switzerland London staircase
  • Spread over three floors and covering 17,000sq ft, the new Watches of Switzerland store at 155 Regent Street is an imposing presence, overlooking one of the busiest thoroughfares in London.
  • There are more than 20 brands on the lower ground floor of the new flagship Watches of Switzerland store in London, in what’s been dubbed the Calibre Room, as well as the company’s new Vintage collection of watches.
  • Inside, the new Watches of Switzerland store has 12 dedicated brand boutiques, including the first Patek Philippe shop-in-shop anywhere in the world.
  • A special VIP lounge for collectors and connoisseurs is situated on the first floor of Watches of Switzerland, London's gargantuan new luxury watch emporium on Regent Street.
  • Inspired by Alfred Hitchcock's "The Birds", a display of magpies - a bird best known for its attraction to shiny objects - introduces a touch of humour to the Watches of Switzerland flagship store.

One of the UK's best-known luxury watch retailers, Watches of Switzerland has 15 showrooms across Britain, including stand-alone Rolex and Jaeger-LeCoultre boutiques. In July 2014, Watches of Switzerland opened its flagship London store at 155 Regent Street.

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