Established in 2018 by Alexandre Beauregard in Montreal, this independent brand brings a jewellery-first philosophy to Swiss watchmaking. Though Canadian in origin, Beauregard watches are made in Switzerland, with movements crafted in La Chaux-de-Fonds and final assembly in the Jura. Known for its sculptural floral dials, the brand uses hand-carved ornamental stones like turquoise, opal, and mother-of-pearl, arranged into dynamic three-dimensional compositions. Collaborations with master watchmakers such as Vianney Halter and Télôs Watch have reinforced Beauregard’s commitment to combining mechanical innovation with haute joaillerie artistry.
