Valentines gift ideas: watch straps

A new watch strap makes a perfect and thoughtful Valentine's gift and gives a watch a whole new look.

Boucheron Reflet on pink double strap

We would all love to shower our beloveds with generous Valentine's day gifts but for those looking for a more modest way to mark the day, a new watch strap is the ideal gift. New watch straps in bright colours completely changes the look of a watch and the change of seasons is a good moment to refresh your watch with one of these straps in the latest colours.

I am always fiddling around with my watches, putting on new straps and my Reverso has so far had a brown calfskin, apple green lizard, pink satin and fuschia croc strap. And every time I change the strap it looks like a brand new watch. Afterall would your beloved settle for just one handbag or only wear black shoes? I didn't think so which is why a new watch strap will be a very welcome present this Valentine's Day. Here is my selection of some fun colours to brighten up a chilly Valentine's Day from Baume & Mercier, Boucheron, Hermes and Jaeger-LeCoultre. Most of them cost between £90 to £200 which is an awful lot cheaper than a new watch.

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