The Apple Watch is given an injection of French luxury

Hi-tech Apple Watches from America are given a touch of old-world French flair from the brand whose philosophy is to "make useful objects beautiful".

Apple Hermes watch Barenia single strap crop

By Rebecca Doulton

Hip or hype, the phenomenon of smartwatches has caused more ink to be spilled than the deluge of cheap quartz watches back in the late 1970s. Whichever way the pendulum swings on this one, and I personally doubt it will ever dent the traditional mechanical watch market, Apple Watches just got a whole lot smarter thanks to an injection of French luxury from Hermès.

Read more about mechanical watches with digital technology

Hermès and Apple, iconic brands for very different reasons in their respective countries, have joined forces to create the Apple Watch Hermès. Hermès is something of an anachronism in the galaxy of luxury goods and, to this day, one of the oldest family-owned and run companies in France. Possibly the last bastion of superlative craftsmanship, Hermès has never questioned its slow, artisanal approach to production. The alliance with Apple is not, however, as far-fetched as one would think and sits quite nicely with Thierry Hermès’ philosophy of making “useful objects beautiful” - a mantra upon which the brand renowned for its handmade saddles and harnesses was founded in 1837.

These unusual bedfellows marry together cool avant-garde Apple design and digital technology with the unique appeal of luxury hand-stitched goods. The watch straps will be available in single and double tour versions, as well as a wider cuff strap, and will no doubt appeal to those who want to reconcile the colder face of digital technology with the warmth of Hermès straps.

Read more about 2015 watch trends

The Apple Watch Hermès not only comes with a choice of leather straps, it incorporates the Hermès logo on the dial, and a few subtle design details to evoke the elegant dials of Hermès’ already consolidated line of watches. 

Earlier this year we saw how other luxury watch brands tested the smartwatch waters without getting totally wet. Frédérique Constant, Alpina and Montblanc all hopped on board the smart wagon, offering traditional-looking watches - some with mechanical movements such as the Montblanc watch - with discreetly camouflaged smartwatch functionality.

See more smartwatches from other luxury watch brands

Apple Watch Hermès starts at $1,100 (US) for the 38mm stainless steel case with the single tour; $1,150 (US) for the 42mm stainless steel case also with the single tour; $1,250 (US) for the 38mm stainless steel case with the double tour; and $1,500 (US) for the 42mm stainless steel case with the cuff. The collection will be available at select Apple retail stores, select Hermès stores, and department stores beginning 5 October.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

We can’t commit to financing the website for much longer so if we don’t manage to initiate any meaningful conversations in the next few weeks, the website will be frozen on 1st April 2018. If and when we find a suitable partner we will revive it and take it to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article

READ MORE

RECOMMENDED

MOST POPULAR

We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.