Maria Doulton:  I'm with watch Anish who has 500,000 followers on Instagram. So who best to ask about Richard Mille watches than Anish himself. 

Anish: The watches to me are; they shuttle the balance between lifestyle and technicality. The design DNA is very strong; it's something you can see from quite far away. In the industry that we work in there are so many watches and there is only a finite number of round designs and cases and stuff that you can make. So to come out as a new brand with such a strong identity, it's something that's very hard to do. They mix it with very, very special technical features and use a lot of new materials linked to motor sport, to sailing 

Maria Doulton: So on a super yacht in St Barts a Richard Mille watch is right at home?

Anish: Yes, it doesn't have to be on a yacht, it can be any casual environment as well. I think the lifestyle with all of that kind of mixed together, it gives the brand itself a very high place in people's perception of what the brand says about them, what it says about their friends, maybe, that own it or wear it. It's a combination of all these things.

A watch is a very emotional purchase, together with the technical features and the other things that attract us to it. I think especially with Richard Mille it's a very good portrait of what they do, what they show.

Maria Doulton: Would you say that Richard Mille have actually managed to put some fun into watches? 

Anish: I think somewhat. I think especially to take a lot of the monotone, overly scripted, overly romanticised advertising and marketing and just turn it a little bit on its head.

The good thing about watches is there are so many different variations and different brands that all speak different things. There is definitely a place for a very high priced and very high complicated, technically proficient brand to come out and do something fun, do something lifestyle oriented, and I think that's a market they've come into very well and something that they do very well.

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

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