With its younger client demographic in mind, TAG Heuer unveiled its Connected watch in December 2015. The idea from the outset was for the Connected watch to look like a “real” TAG Heuer chronograph and comes in a 46mm titanium case with a choice of digital dials, with design codes taken from TAG Heuer’s Carrera collection. The watch is complete with hands and indices that remain visible at all times, even when it is in energy-saving mode. Developed with Intel technology and Google, the partner applications are displayed inside the three chronograph counters. By touching the counter in question, the application opens in full screen mode, and a host of applications and screen savers co-designed by brand ambassadors such as Cristiano Ronaldo and David Guetta can be downloaded free of charge to personalise the watch. At the end of the watch’s two-year warranty period, customers can exchange the TAG Heuer Connected watch for a mechanical Carrera model for the same price.