Rarely do you find a name so synonymous with its field than TAG Heuer, whose sports watches and chronographs have been and continue to be legendary for well over a century, embodying its own motto "Swiss Avant-Garde since 1860". Yet with all this prestige and Swiss pedigree, it's satisfying to note that the brand's performance easily matches these other qualities - with racing drivers among the most famous adopters of the timepieces, the designs themselves were often groundbreaking, such as the Autavia, Carrera and Monaco - the world's first automatic chronographs. With ambassadors such as Leonardo DiCaprio, Lewis Hamilton, the late Steve McQueen and countless awards, this continues to be the deserving luxury watch choice of many.
