London has rolled out the proverbial red carpet for the arrival of this year's Red Carpet Collection by Chopard. Select pieces from the stunning collection have been distributed between Chopard's flagship store on New Bond Street and the brand's boutiques in Selfridges and Harrods.
Consisting of 67 amazing high jewellery pieces, the collection is the latest outpouring of love and creativity in the ongoing romance between Chopard and the Cannes Film Festival. But why 67 pieces, you might ask? Because the number of pieces in each Red Carpet collection is equal to the number of years the event has been running, and 2014 marked the 67th edition of the Cannes Film Festival.
Since 1998, the jewellery house has been the official partner of the film festival, an event as renowned for its high-octane glamour as it is for its film previews. The Red Carpet Collection was first launched in 2007 to celebrate the 60th anniversary of the Cannes Festival and has since become an annual tradition.
Created by Caroline Scheufele, co-president and artistic director of Chopard, to exalt the beauty of the actresses who grace the red carpet, the collection showcases the extraordinary talent of the Swiss jewellery brand's team of artisans.
This year's Red Carpet jewels were inspired by the glamorous, voluptuous stars of the heyday of Italian cinema during the 1950s and 1960s. An impressive necklace comprised of black diamonds, sapphires and spinels is just one of the leading ladies in the collection. Other notable cast members visiting London for a short time only are the Chopard Red Carpet earrings with four perfect pink rubellites and the Chopard Red Carpet diamond feather earrings.
The Red Carpet jewels will only be on display until 18 August 2014. So hurry on down to one of the London stores to catch a rare up-close glimpse of this most dazzling collection.