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Indian jeweller Birdhichand launches its hotly anticipated Amér collection

Jaipur jeweller Birdhichand put on a remarkable show to launch its new Amér collection. Preeta Agarwal reports from the highlight of Jewellery Week in India.

15 April 2013

By Preeta Agarwal

When I entered the room for Birdhichand Ghanshyamdas Jewellers' latest catwalk show - part of India International Jewellery Week (IIJW) - I was greeted with a giant visual of Jaipur's formidable Amer Fort. After taking my seat, six screens sprung to life, showing footage of a railway station and two trains moving in opposite directions. When the lights came on, the backdrop for the show was revealed: a life-size reproduction of a luxury train, complete with lavish arching ironwork, from which emerged beautiful models wearing the first of three collections from Birdhichand's new Amér range of high jewellery.

The 3D projection of the railway station and the sound of the engine left the audience awestruck. Graceful models, visible through the train windows, descended on to the station in their black and gold Indian attire, wearing mesmerising polki jewellery. As each model took their turn on the catwalk, the others giggled and flirted with a charming young prince aboard the train. When the train moved ahead, the audience were left to marvel at the visuals of the lavish forts and palaces for which Jaipur. For the grand finale, ballroom music played as models paraded their jewels and gowns. In the centre, a couple danced, recalling the regal era of the Indian maharajas and maharanis.

The show was stunning, but what we were all gathered to see was the jewellery: signature pieces from Birdhichand's new Amér collection. Inspired by the forts and palaces of Rajasthan, white and natural fancy coloured canary yellow and pink diamonds in full cut, rose cut and uncut shapes flashed past, together with lush green emeralds, natural basara pearls and rubies. Recurring motifs flowed through the collections - pillars, arches and peacocks that reflect the legacy of Rajasthan's architecture - incorporated into giant necklaces, lavish hair ornaments, armlets, bracelet, rings and earrings. A Lord Ganesha Pendant, which recreates the Ganesh Pole gate, caught my eye, and an elaborate shoulder piece from which descended pearl tassels. There was a royal offering for men, too: dual brooches linked by polki strands - ornate creations that would work beautifully with sherwanis (Nehru jackets) and tuxedos. 

The stunning Bollywood actress and former Miss Universe Lara Dutta cast a stylish spell in a royal blue gown and the most spectacular necklace of the day: a heavily bejewelled creation featuring five enormous uncut white diamonds and green emeralds, strung with multiple rows of uncut diamonds and pearls strands. Striding down the catwalk beside her to rapturous applause was Birdhichand's Creative Director, Mr Yash Agarwal, closing a show that no one who was there wanted to end.

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