Van Cleef & Arpels reopens flagship salon on Fifth Avenue

Blake Lively and Dita Von Teese stun in Van Cleef & Arpels jewels at the grand reopening of the maison's tri-level townhouse on Fifth Avenue in NYC.


By Victoria Engelmann in London

Tuesday, 10 December, marked the reopening of Van Cleef & Arpels' iconic Fifth Avenue maison.

The redesigned tri-level townhouse features some of Van Cleef & Arpels' most famous designs and includes a VIP room, library and - a first for Van Cleef & Arpels - a new 'Estelle & Alfred' bridal salon.

There was no shortage of glamorous guests to celebrate the unveiling of the redesigned space. These included actress Blake Lively and burlesque star Dita von Teese, who stole the show in their designer gowns and Van Cleef & Arpels jewels.  

Blake Lively wore a Van Cleef & Arpels Clelia bracelet featuring diamonds set in white gold, Ailes Precieuses earrings from the 'Bals de Legende' collection and a Lotus Between the Finger ring. Dita Von Teese's jewels were from the floral 'Socrate' collection: a necklace, earrings and a ring all set with diamonds in white gold.

The interior of the townhouse has been designed in the opulent style of Van Cleef & Arpels' flagship maison on Place Vendôme in Paris, with warm wood interiors bathed in light, marble floors and elegant display cabinets.

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