Van Cleef & Arpels launch the Days of Luck an interactive on line calendar that allows you to chose your lucky day and explain why. You can add a jewel from the Palais de la Chance collection to your lucky day and the creator of the most popular post will win be awarded with a trip to Paris to visit Van Cleef & Arpels. The winners will be announced on 3 September 2012 so don't forget to visit this very cute site before then.
The theme of luck has always been present in jewels and talismans and particularly at Van Cleef & Arpels who re-visit this theme with the new Palais de la Chance collection of jewels that will be fully revealed at the Biennale des Antiquaires in Paris this September. To read more about this collection click here.
I have already entered my lucky day and go ahead and share yours with Van Cleef & Arpels fans from around the world. And it is an excuse to look at the pretty jewels that pick up on good luck symbols, colours and even zodiac signs from around the world.
