Hidden secret: the colourful new Cache collection of rings by Avakian

Colourful and versatile, meticulously set gemstones extend all the way around the inside of each of Avakian's new Caché rings, a fact known only to the wearer.

Avakian's new Caché rings have been designed so that they can also be worn as pendants

Avakian is launching a collection of colourful rings this spring, designed to be worn as pendants as well as on the finger.

Named Caché after the French word for 'hidden', meticulously set gemstones extend all the way around the inside of the ring - a fact which is known only to the wearer.

The whole collection is a feast for the eyes as each ring also features a central marquise-cut stone in a contrasting colour, surrounded by white diamonds.

The idea for the new range came about when an Avakian client asked for a ring that she could wear as a pendant on a chain.

"The Caché ring is a fabulous precious jewel from every imaginable angle," says Avakian marketing director Corinne Avakian. "Given the complicated gem-setting process required, it takes several weeks to manufacture one ring."

These versatile pieces are the perfect way to add a splash of colour this spring. Customers will be spoilt for choice as the Caché collection comes with blue sapphires, emeralds, rubies, black, white and yellow diamonds, pink sapphires or amethysts.

There are also plans to add a narrower, more delicate version, aimed at a younger clientele as well as women who prefer a more understated, discreet style.

Established in Lebanon in 1969, Avakian launched its first 'haute joaillerie' collection in 1980 and moved its operations to Geneva five years later. Today, the company has stores in London, Geneva, Moscow, Beverly Hills and New York.

The Caché rings will be on display along with Avakian's other jewellery and watch collections at the Doha Jewellery and Watches Exhibition in Qatar until 2 March 2014.

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.