Fairmined gold looks to the future with a new logo celebrating a new horizon in ethical mining

Spreading a clear message about its core values, the Alliance for Responsible Mining has unveiled a new logo for Fairmined gold.

Thanks to the Fairmined standard, anyone who buys gold or other Fairmined-certified metals directly supports those working in community mines

By Ase Anderson in London

The Alliance for Responsible Mining has unveiled a new brand identity and logo for Fairmined gold, which aims to send out a clear message about its core values.

The new logo celebrates a new horizon in mining by focussing on the positive changes that take place in certified communities and the pride that miners have in their work.

Featuring an un-hewn gold nugget underneath two horizons, with the word 'Fairmined' written at the bottom, the logo will be instantly recognisable to consumers looking for certified products. There is also an optional description - 'From Responsible Mining Communities' - that can be used to add further clarity to the message.

The rebranding follows the revision of the Fairmined standard at the end of last year, which resulted in the business model being updated to serve new markets and provide greater benefits to responsible artisanal miners in the Fairmined System.

"To mark our initiative's progression and better align with our vision and values we felt it was the perfect opportunity to renovate the Fairmined brand," says Kenneth Porter, Fairmined Business Development Officer for the Alliance of Responsible Mining.

Fairmined jewellery is currently on sale in stores in the United States, Canada, Great Britain, Spain, Japan and Denmark and also available via online retailers worldwide. The logo is the customer's assurance that the gold comes from empowered responsible mining communities that meet world-leading standards.

Porter adds: "We are hoping the new logo can effectively communicate the messages and values of Fairmined in a visually appealing manner, excelling in its purpose as an assurance label for gold that everyone can be proud of while helping us achieve our goals and allowing us to spread the benefits of Fairmined to more mining communities around the globe."   

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.