Fabergé hatches an egg renaissance

Fabergé brings back the opulence of the days of the Romanovs with jewels inspired by the egg, the shape most closely associated with the jeweller to the Russian court and the first high jewellery Fabergé eggs made since 1917. And with it comes the house's first ever ad campaign shot by Mario Testino.

Fabergé's new advertising campaign photographed by Mario Testino.

Fabergé brings back the opulence of the days of the Romanovs with jewels inspired by the egg, the shape most closely associated with the jeweller to the Russian court and the first high jewellery Fabergé eggs made since 1917. And with it comes the house's first ever ad campaign shot by Mario Testino. Fabergé whose very name brings to mind the bejewelled eggs given as Easter gifts by the Romanov family brings back this iconic symbol in a new jewellery collection. The one-of-a-kind egg pendants, 'Les Fameux de Fabergé' were launched as a part of 'Les Saisons Russes' High Jewellery collection at Paris Couture Week July 2011 to mark the beginning of a series of twelve egg pendants. Each is based on a theme, inspired by an old Russian proverb that is brought to life in shimmering diamonds and precious stones. For those looking for an egg to wear less formally,  the 'Les Frissons de Fabergé', offers around 60 different designs, at lower price points, to further rekindle the tradition of Fabergé as gifts for special occasions. And in case the eggs alone were not enough to catch your eye, the houses first advertising campaign, featuring the new egg pendants, was shot in London on 3 July 2011 with "dream team" comprising Mario Testino, Carine Roitfeld and Katharina Flohr.

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