Chopard opens its first e-boutique in the UK

The opening of this e-boutique demonstrates Chopard’s commitment to forward-thinking ventures, and an understanding of how today’s customers like to shop. 

Chopard Palme Verte Fairmined yellow gold ring

UK shoppers can now buy Chopard jewellery online thanks to the opening of the Swiss brand’s first European E-boutique. is the second Chopard E-boutique in the world after the US, and demonstrates the company’s commitment to forward-thinking ventures, as well as an understanding of how today’s customers like to shop for goods such as luxury watches and fine jewellery.

Read about other online fine jewellery e-tailers here

The online boutique is fully responsive and has been designed to adapt to users’ screens, providing a seamless browsing experience on all devices and screen resolutions. In addition, being able to buy Chopard jewellery online offers an opportunity to delve into the rich history behind the 155-year-old brand, as well as view the cutting-edge watchmaking prowess and visionary design processes that underpin the products on offer.

To mark the launch, two iconic Chopard jewellery and watch collections will be sold exclusively online for one month. Palme Verte is Chopard’s first Green Carpet diffusion collection, crafted from 18ct Fairmined gold with a design that pays homage to the brand’s long-standing partnership with the Cannes Film Festival. Chopard redesigned the Palme d’Or in 1998 and, in 2014, took the decision to make the coveted trophy from Fairmined gold as part of its ongoing commitment to sustainable luxury. The distinctive palm leaf motif runs through the Palme Verte fine jewellery collection of glamorous, yet laidback, everyday pieces. Encompassing earrings, a pendant, a ring and a bracelet, the new collection transitions easily from night to day and is destined to become yet another Chopard classic.

Read more about the Chopard Palme Verte collection here

A Chopard watch produced in partnership with Porsche will also be sold exclusively on the website. With a name that doesn’t quite roll off the tongue, the Superfast Chrono Porsche 919 Jacky Ickx Limited Edition watch illustrates Chopard’s enduring passion for motorsport. Inspired by racing driver Jacky Ickx, who is an ambassador for both Chopard and Porsche, the watch has been produced in a limited series of just 100 pieces.

A wide selection of other Chopard jewellery and watches are also available to buy from the E-boutique, including iconic collections such as Happy Diamonds, Imperiale and Classic Racing, as well as Green Carpet and Red Carpet high jewellery pieces.

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