Chopard teams up with supermodel Petra Nemcova for a summertime shoot

Petra Nemcova showcases high jewellery from Chopard’s new Red Carpet collection in sizzling summer style.


By Åse Anderson

Chopard is launching a new high jewellery campaign for summer starring supermodel Petra Nemcova - a continuation of the partnership that started two years ago between the Swiss luxury brand and the Czech model.

The sizzling pictures featuring a sun-kissed Nemcova are both elegant and full of a joyful energy. Wearing a stunning high jewellery Chopard ring in white gold set with an oval Paraiba tourmaline from the 2015 Red Carpet collection, the neon-blue gemstone mirrors the ocean behind it. Nemcova pairs the one-of-a-kind ring with Chopard earrings set with pear-shaped diamonds totalling 17.7ct.

As a Chopard ambassadress, Nemcova stunned the crowds at last month’s Cannes Film Festival with her beautiful red carpet jewellery. The supermodel’s impeccable Cannes jewellery choices included a Chopard diamond butterfly necklace and a coloured gemstone ring from the Temptations collection.

Chopard co-president and artistic director Caroline Scheufele first teamed up with Nemcova in 2013 to create a Chopard bracelet, which helped raise money for the Happy Hearts Fund - a charity set up by the supermodel after she survived the 2004 tsunami. A proportion of the sales of the rose gold Happy Diamonds bracelet featuring a mobile heart-shaped pink sapphire went towards rebuilding schools that have been destroyed in natural disasters.

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