De Beers is the quintessence of diamond jewellery, its name being synonymous with the gem for well over a century. Founded in 1888, these revered diamond specialists create such stunning high jewellery pieces that De Beers is known as the "Jeweller of Light". This title inspired the Aria collection, in which the central diamond is encircled with swirling gold ribbons, which are either mirror-polished or diamond set, creating a dance of light. Included in the collection are diamond necklaces and ladies' watches, all echoing the spiralling motif. Exclusive, legendary and gorgeously designed, De Beers jewellery appeals to the romance and mystique attributed to diamonds. In 1939, De Beers introduced what would become known the world over as the 4 Cs of diamond grading - cut, colour, clarity and carat - and in 1947 coined the slogan "a diamond is forever". The Maison is also famous for its bridal jewellery and is considered one of the top engagement ring designers on the international stage. De Beers offers an exclusive service called "For You, Forever" where brides can have De Beers engagement rings designed for them, creating their own signature look. With a flagship store on London's Bond Street and more than 30 boutiques worldwide, De Beers does justice to what it elegantly calls the "Fire, Life and Brilliance" of diamonds.