Adapting its iconic Serpenti watch into a more contemporary design, Bulgari has taken a new approach to incorporating its serpent image into the Incantati collection of watches. This particular model takes its inspiration from a vintage 1930s brooch crafted in Bulgari’s haute joaillerie ateliers, and for the very first time sees the serpent image coiled around the watch dial. Offset against a glossy, brown satin strap, the mesmerising coils of the snake sparkle with 79 brilliant-cut white diamonds and 30 baguette-cut, bright pink rubellites. Powered by an in-house Swiss calibre B033 quartz movement, the hour and minute hands rest on a snow-set pavé dial with a further 166 brilliant-cut diamonds. Making a classic watch a little more contemporary, the Bulgari Serpenti Incantati watch - like the translation of its name - is truly “enchanting”.