Although, for younger generations, the word safari is synonymous with web browsers, for many it conjures up an image of wildlife expeditions and exotic adventures in Africa. Decked out in khaki shirts and cargo trousers, bush hats and inimitable style, Clark Gable in Mogambo or Stewart Granger in King Solomon's Mines both evoke the romance and adventurous spirit of the Hollywood safari to perfection. It's the kind of world that Ralph Lauren watches manages to recreate with a lifestyle emporium that packages casual elegance with a timeless appeal.
First launched in 1984, the Ralph Lauren watch from the Safari collection is an ideal travel companion combining its handsome, rugged looks with a precision Swiss mechanical engine. This year, the RL67 Safari Chronometer men's watch has been kitted out with a khaki-coloured dial, which would not look amiss on Robert Redford's wrist in Out of Africa. The stainless steel case, with its blackened finish, and the brown alligator strap, give this Ralph Lauren watch a casual, worn appearance, in keeping with its adventuresome soul. Reading the dial is a breeze with its large numbers and hour and minute hands treated with black Super-LumiNova, which glow in the dark. Inside the 45mm or 39mm case is automatic calibre RL300-1, a COSC-certified chronometer movement.
The other novelty in the Ralph Lauren watch is the RL67 Safari Chronometer with a new camouflage dial. The mottled green dial of the men's watch, the gunmetal finish of the case, and the olive green alligator strap blend in perfectly with the foliage of the African savannah and are also perfect allies in the urban jungle, in which most men go about their daily safaris.