Linde Werdelin do things differently. A Linde Werdelin may look like a sporty luxury timekeeper, but snap on the custom made instruments and they double up as wrist mounted computers. The two Danes behind this relatively young watch company founded in 2002 are both avid sportsmen. After seeing nearly every skier wearing a plastic sports watch, they decided to develop a watch that looked good both on and off the piste. The first step was to create a rugged watch that could also be a pleasure to wear all year round . On top of the case can sit a module that computes vital information for the alpine enthusiast or the diver. First came the Rock that is designed for mountain sports that was followed by The Reef for scuba adventures. Such a novel philosphy to watches is reflected in the brand's communications campaign based around a graphic novel created by Dominique Bertail and Thierry Smolderen. The Perfect Five are cool cats that tear through adventures around the world, and of course, they all wear a Linde Werdelin watch that helps them escape from life-threatening scrapes in style. See for yourself in the videos below and it soon becomes apparent that Linde Werdelin are like no other watch company.