Manchester United player and French defender Patrice Evra is all smiles as he attends a press conference during the World Cup 2014. And he has a lot to smile about.
France is through to the semi-finals in the biggest event in the football calendar, and he has a Jacob & Co Ghost watch strapped to his wrist. Which means he can keep track of the hours and minutes until the nail-biting showdown between France and Germany this Thursday while knowing precisely what time it is back in France and for his Manchester United teammates in the UK.
Jacob & Co's revolutionary pentagon-shaped Ghost watch is the perfect combination of style and functionality for today's jet-setting footballers. The '20 time zone' GMT watch shows the hour in your choice of five locations around the world. Ingeniously divided up so that the times are clearly legible on an LCD screen, you can personalise your watch by choosing the colour of the digital displays - the LCD screen remains black until you activate it to preserve battery life - and even set it so that it changes colour every time you look at it.
Evra has opted for the model with a carbon fibre bezel, but if that seems a little restrained for a world-class footballer, diamond-set versions of the Jacob & Co Ghost watch are available, as modelled by Cristiano Ronaldo in last year's Ghost ad campaign. The brand also gets the seal of approval from footballing-legend-turned-style-icon David Beckham, who owns an $11,000 Jacob & Co Global 3 watch.