Dior adds three impeccably stylish new timepieces to its Chiffre Rouge collection for men

The new limited-edition timepieces within the Chiffre Rouge family boast an ultra-cool aesthetic that embodies the spirit of men's tailoring at Dior.


Three new versions of the Dior Chiffre Rouge watch have just been unveiled. The A02 and A03 are refinements of the existing models, which launched in 2005 under the guidance of Hedi Slimane, design director of Dior at the time, while the C03 introduces a moon phase complication into the family for the first time. Still bearing the unmistakable genetic traits of the original, from the word go these watches were born to break the mold and, rare beasts that they are, only 100 of each of the new models will be produced.

The Dior Chiffre Rouge watch is something of a cult object amongst men. For starters it is drop-dead cool, something that cannot be said for many men's luxury watches, which tend to cluster around the safer style havens of  'craftsmanship', 'tradition' and 'elegance'. But, starting with its name, the Chiffre Rouge takes a braver approach. It aims to be different and its clean lines, with impeccably executed quirks, embody the spirit of men's tailoring at Dior. 

But don't for a moment think this is a 'fashion' watch, one that will come and go with the seasons - far from it. The Chiffre Rouge is like a tailored suit that only gets better with time and mellows graciously on your wrist. The almost geeky retro style of the case and dial has a Clark Kent appeal. Take another look and the simple steel case and black dial are hypnotisingly handsome. 

Named after Mr Christian Dior's love of the colour red, the number, or 'chiffre' - hence its name - is highlighted in red on the date disc. Other oddball touches include the asymmetric arrangement of pushers on the chronograph version and the trademark splash of red in a little band around the crown. On the C03 edition, the moon phase indicator is quintessential Dior minimalism: a stark white crescent travelling across a jet-black sky.

But my favourite detail of all is hidden. The back of the case has a sapphire case back but, unlike other watches, this one has an inky black hue, adding an air of mystery and exclusivity to your viewings of the watches' inner workings. Which are, of course, top notch. 

All the Chiffre Rouge watches host superior mechanical movements finished to the highest standards, which is, after all, nothing less than you would expect of a Dior tailored suit. 

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.