De Grisogono new Sugar jewellery watch

De Grisogono, the Genevan jeweller to the stars, launches the 'Sugar' watch, which shimmering with diamonds and precious stones, for its 20th anniversary.


De Grisogono marks its 20th anniversary with a watch sweeter than any candy-bright jewel this Genevan jeweller has yet dreamt up. The 'Sugar' watch was in fact inspired by a sugar cube, the square shape and scintillating rows of precious stones designed to mimic the real thing. 

Ten different variants of the 'Sugar' were presented at its launch. The model fully-set with diamonds is the big daddy of the collection, joined by other diamond-set versions, as well as variants rich with emeralds or blue or orange sapphires. The collet-set stones that frame the watch like a fringe actually cascade off the side of the case and are set to have a slight movement, creating a pretty shimmer with each twist of the wrist. Those versions that don't have fully pavé dials are graced with mother of pearl in pretty shades to complement the colour of the top-quality precious gems. Even the back of the fully-set watches are set with precious stones, and each one has a galuchat strap to match the stones.

Fawaz Gruosi, founder of De Grisogono, was at the launch of the watch in London and confesses that his favourites are the emerald and orange sapphire versions. The design is typical of his irreverent and playful approach to jewellery, always dripping in rich colours and unexpected volumes. Above all, De Grisogono's designs are exuberant and very, very sexy: just what a jewel should be. The 'Sugar' watch is no exception, and though I have yet to see a green, orange or, indeed, blue sugar lump, I am more than happy to make space for one of these little 'Sugars' in my life. 

Editor's Pick

The Jewellery Editor is for sale

Help us make the future bright

Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos with over 5 million views and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform and help us grow our business to the next stage.

If you are interested to discuss the above, please contact [email protected]

Alternatively, if you are willing to help, you can donate so that in the meantime, we can continue to publish more interesting content.

Terms and conditions

Shop this article




We use our own and third party cookies to improve your experience and our services. If you continue, we consider that you accept their use. You can get more information on your website at cookies policy.