Backes & Strauss the world's oldest diamond company wore its heart on its sleeve when on the evening of Tuesday 17th January 2012 in Geneva at the Hotel des Bergues, CEO Vartkess Knadjian revealed the Victoria Blue Heart watch. The white gold, diamonds and sapphires watch was created to benefit and highlight the work of The United Nations Blue Heart Campaign against Human Trafficking. A very worthy cause that deserves all the support it can get.
CEO Vartkess Knadjiansays: "We must all do what we can to further awareness of the work of this campaign in fighting such heinous crimes", before showing the UNODC's award winning video "Better Future". Watch it in the window above. Knadjian introduced HE Mr Yury Fedotov, The Executive Director of the United Nations Office on Drugs and Crime,"Criminal proceeds from human trafficking amount to some $60,000 a minute. By comparison, the Voluntary Trust Fund is supported by an average of around 80 cents a minute, based on money received. The disparity is glaring." Let's hope that this special watch can make a difference to those whose lives are being abused. I will keep you posted on this worthy initiative.