Transcript| 11 oct 2016
Nirav Modi is a name you will be hearing more often, as this Indian diamond powerhouse makes a grand entrance into Europe.
Nirav Modi may be new to Bond Street and it recently made a sparkling debut at the Biennale des Antiquaires in Paris, but Modi has been a name in the world of jewels for four generations.
The first thing that strikes me about these jewels is not just the splendour of the gems, but the amazing craftsmanship.
“At Nirav Modi we use the finest of diamonds, and diamonds really sparkle and shine. You’ll see minimal metal and they’ll be caressing your skin. It’s the nuances which make our jewellery different. There’s a lot of technology and things which seem very simple take months and years to perfect.
When we first created the brand we wanted to do something which was never done before, and really focus on how the woman wears the jewellery, how it will just float on her, or caress her neck, it will embrace her wrist…”
So while the inspiration and opulence may be Indian, the designs and manufacturing are very much 21st century.
“We have designers, we have artists, we have engineers and we have craftsmen. We put them all together and say OK, lets do this. Gave them an inspiration, a vision, and then from there we created jewellery.
So I gave them a plastic toy bangle which stretches with rubber bands. And I said ‘lets make this into fine jewellery.’”
Not to be missed is the exceptional Maharani necklace in the spirit of the court jewels worn in the 19th century.
The Water Lilies necklace is a masterpiece where Nirav Modi uses precious stones to mimic Monet’s impressionist art.
Having spent time with Nirav Modi, of course I’m impressed by the quality of the diamonds and the incredible craftsmanship, but what really stands out is that these jewels are really made for comfort. And believe me these are some of the lightest 70 carats of diamonds I have ever worn.