Louis Vuitton watches expands its signature Tambour collection with the VVV line. Three salient letter Vs are the leitmotif of the collection, with one picked out in a zesty lacquered yellow. The strong graphic identity of the VVV was poached directly from a Louis Vuitton advertising campaign of the mid-1960s, which read: Volez, Voguez, Voyagez avec des valises Louis Vuitton. This Tambour VVV GMT model adapts the striking triple V signature as an oversized second time zone hand, pointing to home time on a yellow 24-hour scale. The black and grey lacquered dial provides a great contrast to the yellow and white elements, giving the watch a contemporary edge and enhanced legibility. This handsome travel companion comes in a 41.5mm stainless steel case with a mechanical automatic movement capable of withstanding depths of up to 100 metres. The strap is made from grey calf leather and the caseback is engraved with the distinctive LV monogram. No confusion whatsoever about the identity of this watch, which is very, very, very Vuitton.