London-based jeweller Jasmine Alexander's passionate, individual and avant-garde designs remind us that we are each unique and beautiful. Her 'Bloodlines' wedding band is a ring for lovers. The platinum band is designed to have the appearance of a conventional wedding ring. However, it holds a hidden secret: a single vein of bezel-set rubies runs throughout the inside of the ring. Symbolic of the coming together of two families, the ruby trail culminates in one large ruby, the heart, which can be glimpsed from a perfectly formed peaked window on the outside of the ring - a subtle hint of what lies beneath.