Most-liked Instagram posts this month

Baselworld whipped up the most amount of excitement on Instagram, as did one very special pink diamond that is heading to auction this spring.

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  • 5) Hall 3 at Baselworld is gem heaven. Filled with hundreds of dealers selling loose stones and pearls, Emil Weis had row upon row of Australian opals in every size, shape and colour, including this glowing tray of Boulder opals that was our fifth most-liked post this month on Instagram.
  • 4) We were as surprised as our Instagram followers to discover that all these gems are in fact Paraiba tourmalines. We found out some fascinating facts about this phenomenally popular gem from the dealer FEI Gems of Hong Kong, who was selling this colourful assortment in Hall 3 at Baselworld – stay tuned for a new Paraiba story.
  • 3) A bit hit on our Instagram channel, we took this picture at the unveiling of the Pink Star in London, the largest Internally Flawless Fancy Vivid pink diamond ever graded by the GIA. Heading to auction at Sotheby’s Hong Kong in just a few days, we shall have to wait and see whether it sells for more than its pre-sale estimate of $60 million.
  • 2) An oldie but a goodie, we shared this shot of a group of emerald rings at Jacob & Co from 2016 to promote our Baselworld competition. Of all the coloured gems we share on Instagram, green is consistently the most popular – watch out for our upcoming story on one of the big colour trends of 2017 in jewellery.  
  • 1) Bulgari stole the show this month with its celeb-packed launch party on the first day at Baselworld, which we streamed live on Instagram. Fan girls commented in droves on our most-liked post in March thanks to Chris Wu, second left, who took to the stage in the new Octo Finissimo Automatic watch. 
  • Autore Stardust collection pearl rings at Baselworld
     
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  • Sabine Getty Baby Memphis Wave chokers
     

The Jewellery Editor is for sale

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Since founding The Jewellery Editor in 2010, we have grown our digital magazine to be the number one global source of information and inspiration for fine jewellery and luxury watches.

3,500 articles, 150 videos and a reach of over 2 million per month on social media later, we have offered unparalleled and highly respected coverage of our sector. However, despite our editorial success, we are financially struggling as an independent publisher.

Entirely funded, owned and run by Christine and Maria in London, we are now looking to sell The Jewellery Editor so that it can continue to grow in the hands of a different owner. As e-commerce becomes a priority in our industry, we believe there is huge potential for engaging editorial content and are seeking a buyer who shares our values and passion so that under their guidance we can give a bright future to the platform.

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