By Preeta Agarwal
Anmol Jewellers has long been a girl's best friend when she takes that most important step in her life. Indian marriages are an elaborate affair, with celebrations including the engagement, the mehndi (the application of decorative henna patterns on a bride's hands), cocktail night and sangeet (celebrating with music and dance). A traditional wedding is a full day and night affair followed by an equally glamorous reception. But with India offering so many stunning landscapes, the concept of a destination wedding has really taken off and celebrations can last over a week.
Anmol means 'priceless', and founder and creative head of Anmol, Ishu Datwani, strives to create jewels that live up to the company name. Every piece that you see presented on the luxurious counters of Anmol Jeweller's stores in Bombay and Delhi reflects the trust, quality, creativity and exclusivity that is the soul of the brand.
Leading from the front, Anmol is the preferred jewellery brand of the daughters of leading business and industrial families in India and overseas, Bollywood actors, fashion designers and discerning customers looking for extraordinary Indian bridal jewels.
Anmol's list of famous clients is long and includes the beautiful Malaika Arora Khan, who wore Anmol jewels for her wedding ceremony. The traditional bridal jewellery that Bollywood actress Shilpa Shetty chose for her wedding ceremony, together with the jewels for her sangeet and reception, were by Anmol, as were the jewels that stunning Lara Dutta wore for her nuptials. The famous Indian jeweller regularly appears on screen, too, wooing the audience in Bollywood movies, including 'Rockstar', 'Zindahi Na Milegi Dobara' and 'jab Tak Hai Jaan'.
"Every bride who walks in is special," says Datwani. "She has that twinkle in her eye and anticipation in her heart that only she knows. We always try our best to make that very special moment of her life last forever by being a great friend in helping her select the most appropriate designs from our vast plethora of jewels."